About
Thirteen years in, still telling it straight.
Briddy Li uploaded her first video in September 2013: a drugstore beauty haul filmed in Sydney under the name BeautybyBriddy. YouTube was a hobby then, not an industry.
Thirteen years later she is part of the early wave of Australian YouTubers who are still creating, and one of the few who grew with her audience rather than away from it. The beauty channel became Student Diaries through university, then productivity, travel, small business and the quieter work of looking after yourself. Her viewers grew up right alongside her.
What hasn’t changed is how she tells a story. Briddy films her real days — the early starts, the chaos of a launch, a quiet café in Tokyo — and lets them speak for themselves. It’s why her audience trusts her, and why brands keep coming back.
Today she works between Australia, the USA and Asia, with a community of more than 700,000 and seven figures in brand partnerships behind her. She founded the e-commerce brand ThePlanBrand, and now Glow Up Rich, her self-improvement line for women who want to level up their health, wealth and everyday habits.
By the numbers
- No. 0113+years telling stories online. The first video went up in September 2013.
- No. 02600K+YouTube subscribers, many of whom have grown up alongside her.
- No. 0341M+views on YouTube, from Student Diaries to Paris.
- No. 04Sevenfiguresin brand partnerships across tech, beauty, fashion and travel.
At a glance
Briddy Li
- Name
- Briddy Li
- Known as
- Briddy · @briddyli · originally BeautybyBriddy
- Creating since
- August 2013 (YouTube)
- From
- Sydney, Australia. Australian-born Chinese.
- Based
- Australia, USA and Asia
- Community
- 700,000+ across YouTube, Instagram and TikTok, including 600,000+ YouTube subscribers
- Known for
- Student Diaries, productivity and routines, travel, self-care and beauty, fashion, small business
- Brand partnerships
- Seven figures in brand deals across tech, beauty, fashion, travel and lifestyle
- Businesses
- Founder of Glow Up Rich; founder of e-commerce brand ThePlanBrand
- Management
- Calico Media Global
- Contact
- info@briddyli.com
Questions
Asked often
Who is Briddy Li?
Briddy Li is an Australian-born Chinese content creator from Sydney who has been making videos since 2013. She started on YouTube as BeautybyBriddy and is now known for lifestyle storytelling across YouTube, Instagram and TikTok, with a community of more than 700,000 followers. She works between Australia, the USA and Asia.
What is Briddy Li known for?
Natural, documentary-style storytelling about real life: her Student Diaries series, productivity and daily routines, travel, self-care and beauty, fashion, and building a small business. Her audience has grown up alongside her over more than a decade.
When did Briddy Li start YouTube?
Briddy created her YouTube channel in August 2013 and posted her first video, a beauty haul, in September 2013, making her one of the early wave of Australian YouTubers still creating today.
What is Glow Up Rich?
Glow Up Rich is Briddy Li’s self-improvement line, built around becoming the best version of yourself across health, wealth and everyday habits. It includes a free guide and the 30-Day Reset Challenge, launching in January 2027.
How can brands work with Briddy Li?
Briddy partners with brands on YouTube integrations and dedicated videos, Instagram Reels and Stories, TikTok and YouTube Shorts. She has completed seven figures in brand partnerships with names across tech, beauty, fashion and travel. Enquiries go to info@briddyli.com.
Who manages Briddy Li?
Briddy Li’s brand partnerships are managed by Calico Media Global (calicomediaglobal.com). Contact info@briddyli.com.
